The BusinessWeek blog Blogspotting (a truly awful name BTW) has a post about who should be blogging at your company. They give a link in the article by Susan Solomon to what they call ‘useful pointers’ for company / corporate blogging. Personally I have a few thoughts about that myself.
If you are going to have a company blog (like Gomi is) you have to either let everyone in the company who wants to write (like we do) or hand out blog writing passes like high school hall passes. Now beyond blabbing company secrets, if you allow the blog to be a free-for-all, you cannot censor it. And no matter what, you cannot fire someone over a blog posting (within reason of course.) If someone were write about having sex with gerbils inflated to the blast point with helium, I’d not only fire them I’d have them committed.
Around here we’ve two rules (well, not really rules, more like guidelines) for those who want to post articles for Gomi. One; don’t promote the store. That is left up to me, which I will do in a backhanded fashion 99% of the time. Personally, I’d rather Gomi be a release and relaxed, not cluttered up with the self-loathing called promotions. Two; try to post an article at least once a week. That’s it. Pretty simple rules.
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